Case Studies

Real campaigns. Real results. See how we've helped clients achieve their goals through strategic, data-driven media.

Stelara - DTC Does Work

Challenge

Prove that branded DTC can work in Canada despite strict regulations by launching the largest branded DTC campaign in more than a decade and driving new patient starts.

Insight

In Canada, many brands hold back on doing Branded DTC because of the restrictions. That hesitation creates an opportunity. When you are first to market, you can earn outsized attention, 100 percent share of voice, and give patients more power than ever to influence treatment conversations.

Strategy

Use media research to be where our target audience is and push for creative to be in sync with Media. Contextual relevancy and congruent placement to maximize impact.

  • Pop music creative in pop music programming

  • Golf creative during golf coverage

  • Sports creative in sports programming

  • First to market with 100% share of voice

Results

  • Over 30% lift in new starts, surpassing objectives

  • GI Specialists reached and influenced

  • Became even bigger fans of Stelara

  • Category-leading performance

UPCOMING EXPERIENCES

YMCA Shine On - Connecting the Community

Challenge

For over 15 years, YMCA Canada has brought together input and priorities from more than 35 locations, and a national brand campaign has been on the marketing agenda year after year. The challenge was not a lack of ambition, it was a lack of a shared methodology. We needed a clear rationale for why a national campaign mattered, what it would deliver, what each chapter would need to commit, and what realistic expectations and measures of success would look like.

Insight

Toronto became the proof point. Our work with YMCA GTA helped launch the first brand campaign in years, generating clear performance learnings that other YMCAs could see and trust. In parallel, we partnered with Vivvix to establish baseline benchmarks for what comparable nonprofits invest in brand awareness, giving every chapter a common reference point for what it takes to achieve breakthrough. Together, these inputs unlocked alignment and made the investment decision easier across the federation.

Strategy

Turn local success into a national playbook. Using Toronto’s creative assets and learnings as the foundation, we scaled the campaign across the country as YMCA Canada’s first ever national brand campaign, designed to lift brand awareness and ad recall and position the YMCA as a trusted, community-driven organization.

  • 360 media planning, buying, optimization, and reporting across digital, audio, and television

  • Program-specific strategies tailored to childcare, camps, health and fitness, and social services

  • National brand support for YMCA Canada alongside regional execution for local chapters

  • Multicultural and Canadian media investments to reflect the communities served

  • Ongoing optimization to balance awareness, engagement, and conversion goals

Results

  • Strong awareness and engagement across multiple YMCA programs

  • Improved consistency between national brand messaging and local campaign execution

  • Efficient use of media budgets across diverse initiatives

  • Reinforced brand trust and relevance within local communities

Omnipod (Insulet) - Conference Cover

Challenge

As healthcare professionals travelled to Toronto for the Diabetes Canada Conference, Insulet needed to stand out in a highly competitive environment and drive awareness of Omnipod® 5 among HCPs at a critical decision-making moment.

Insight

Conference travel moments represent a rare, high-attention window where HCPs are actively focused on learning, innovation, and advancements in diabetes care. Reaching them before they arrive on the show floor creates mental availability and primes engagement.

Strategy

Deploy high-impact, contextually relevant out-of-home placements to reach HCPs during their arrival journey into Toronto.

  • Union Station takeover to engage HCPs arriving by train and transit

  • Highway billboards targeting traffic exiting Toronto airports

  • Premium placements at Pearson Airport to reach inbound conference attendees

  • Focused messaging aligned to Omnipod® 5 and Automated Insulin Delivery (AID) innovation

Results

  • Strong visibility among HCPs attending Diabetes Canada

  • Conference attendees approached the Insulet booth referencing the out-of-home creative

  • Increased familiarity with Omnipod® 5 ahead of in-person discussions

HIV Awareness - Website Aren’t Everything

Challenge

As the pandemic eased, many MSM patients had fallen out of routine care. The challenge was to quickly rebuild awareness and drive them back to their doctor to discuss the latest HIV treatment, within a limited budget and tight timeline.

Insight

Speed mattered. While the default move was to build a website and chase SEO, but in HIV a new site will not earn page one rankings against long established community and health resources. So we skipped the heavy costly, timely digital build and focused on faster ways to get into market and deliver the message without tying the campaign to a website

Strategy

Partner with trusted spaces in the community where the target audience naturally engages.

  • Community Bars and Gyms

  • OOH and DOOH in key markets

  • Digital Takeover on Grindr & Fugues

Results

  • Increased testing appointments

  • High engagement from target demographic repeated three times

  • Reduced stigma through authentic messaging