Case Studies
Real campaigns. Real results. See how we've helped clients achieve their goals through strategic, data-driven media.
YMCA Shine On
Challenge
As the pandemic ran on, we needed to bring HIV+ men back to see their physicians to regain control of their disease.
Insight
The pandemic created barriers to healthcare access. We needed contextually relevant messaging that would resonate during key moments.
Strategy
Deploy contextually relevant creative at strategic moments throughout the year when engagement would be highest.
Halloween campaign with contextual creative
December holiday season messaging
New Year's Eve motivational push
Multi-channel digital and social media
Results
Significant increase in physician visits
High engagement across all campaign periods
Strong contextual relevance drove action
Stelara DTC
Challenge
Launch the largest branded DTC campaign in over a decade (until surpassed by Ozempic in 2022) to drive new patient starts.
Insight
Creative and media must work in perfect sync. Contextual congruence drives performance.
Strategy
Creative & Media in Sync. Contextual relevancy and congruent placement to maximize impact.
Pop music creative in pop music programming
Golf creative during golf coverage
Sports creative in sports programming
First to market with 100% share of voice
Results
Over 30% lift in new starts, surpassing objectives
GI Specialists reached and influenced
Became even bigger fans of Stelara
Category-leading performance
Omnipod (Insulet)
Challenge
As healthcare professionals travelled to Toronto for the Diabetes Canada Conference, Insulet needed to stand out in a highly competitive environment and drive awareness of Omnipod® 5 among HCPs at a critical decision-making moment.
Insight
Conference travel moments represent a rare, high-attention window where HCPs are actively focused on learning, innovation, and advancements in diabetes care. Reaching them before they arrive on the show floor creates mental availability and primes engagement.
Strategy
Deploy high-impact, contextually relevant out-of-home placements to reach HCPs during their arrival journey into Toronto.
Union Station takeover to engage HCPs arriving by train and transit
Highway billboards targeting traffic exiting Toronto airports
Premium placements at Pearson Airport to reach inbound conference attendees
Focused messaging aligned to Omnipod® 5 and Automated Insulin Delivery (AID) innovation
Results
Strong visibility among HCPs attending Diabetes Canada
Conference attendees approached the Insulet booth referencing the out-of-home creative
Increased familiarity with Omnipod® 5 ahead of in-person discussions
Contextual relevance supported deeper engagement and more meaningful booth conversations